Charlesworth Design offers you experience and expertise in graphic design.
Jane Charlesworth has a wealth of experience in the graphic design industry, working in the past for design groups such as Fitch, McColl and The Design Solution. Now, as a sole trader she works either directly with businesses or as a consultant to other design agencies and architects such as Brinkworth, Greig & Stephenson and Harrison Fraser. Jane is passionate about providing innovative and creative design solutions from concept through to print and production. She takes great pride in attention to detail, client care and understanding, time line awareness, budgeting and project success and completion.
Charlesworth Design offers effective design that makes the difference.
Branding – whether it be retail, leisure or commercial, an established company or start up, branding involves developing a corporate identity and in some instances name and strap line generation. Having taken a brief, the initial design stages include a series of concepts including; a logo, a family of colours, typefaces and graphic devices. It may also include sourcing corporate imagery and key marketing terms. These will then be developed to work in application. How an identity works as a brand in application is an essential part of the design process. The brand may be applied in concept to any number of items of design for print, packaging, signage and livery. Thus ensuring at early stages that an identity has a strong presence throughout all applications.
Design for print – an essential part of branding and promoting a business.Taking a brand and applying to letterheads and business cards, developing a series of menus, corporate brochures, promotional flyers, leaflets, advertising or packaging. The applications will also need to work effectively in digital formats such as web pages and news letters. All design for print will involve concept through to detailed design and artwork including any commissioning of copywriting, photography and illustration. It will be necessary to work closely with printers and suppliers, specifying and overseeing paper and print specifications.
Signage – for some businesses such as retailers and shopping centre developers or owners, signage schemes may also be a requirement. Existing sites start with an audit and critque, investigating whether the wayfinding is legible, informative and an aid to the customer. New build sites will begin on plan, understanding the wayfinding requirements, plotting suggested signs and developing through to a comprehensive strategy. A signage strategy will involve application of existing branding or a new brand to a family of signs, followed by implementation which involves plotting every sign, its position and content, both visual and informational. All signs will also be detailed in terms of dimensions materials, construction and fixing ready for handover to contractors.